Peak season promotion launch runbook
Run a seasonal paid media launch from creative lock through the launch review gate to the 24 hour delivery check, with an owner for each step.
- Industry
- Agencies
- Team
- Marketing, Operations
- Use case
- Content and campaigns, Project management
- Tags
- Approval workflow
- Includes
- 1 app
Template preview
Included items
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Dashboards
App · 2 embedded blocks (c-launch-waffle, progress-gates) · Requires sign-in
Overview
What this template supports
An internal launch runbook for an ecommerce growth agency running a client's seasonal promotion. It maps the launch window on a timeline, lists the launch review checks and approval owners with blocks from the Dashboards app, flags open checks with an owner, sets tracking-before-scale rules, explains the 24 hour delivery review and keeps a rollback plan and a post-launch agenda. Activation waits until every required check passes.
- Launch window timeline diagram
- Phase steps from creative lock to handover
- Launch review checklist gate
- Launch check and approval gate blocks from the Dashboards app
- Workstream owner and backup table
- Tracking-before-scale and rollback guidance
- Post-launch review agenda
How to use this template
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Set the launch window
Fill the dates for creative lock, launch review, activation, delivery review and handover.
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Name owners and backups
Give every workstream a named owner and backup before the review; write Needs review where coverage is missing.
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Hold the launch review
Walk the checklist on review day and hold activation while a required check is still open.
Frequently asked questions
What does Peak season promotion launch runbook help me do?
Run a seasonal paid media launch from creative lock through the launch review gate to the 24 hour delivery check, with an owner for each step.
What is included in this template?
It includes Launch window timeline diagram, Phase steps from creative lock to handover, Launch review checklist gate and Launch check and approval gate blocks from the Dashboards app.
Who is this template designed for?
It is designed for Marketing and Operations teams working in Agencies.
What should I review before using this template?
Fill the dates for creative lock, launch review, activation, delivery review and handover. Give every workstream a named owner and backup before the review; write Needs review where coverage is missing.
Is this page meant for the client?
No. It is an internal runbook; share results with the client through a separate report.
Can I add this template directly from the gallery?
The gallery provides previews and public links. Adding a copy directly to your workspace from the gallery is not available yet.