Paid media weekly pacing and budget review
Check paid search and social pacing against the approved plan each week, explain any week outside the band and record budget decisions.
- Industry
- Agencies
- Team
- Marketing
- Use case
- Content and campaigns
- Tags
- Client reporting
- Includes
- 1 app
Template preview
Included items
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Dashboards
App · 2 embedded blocks (c-pace-weekdays, c-spend-share) · Requires sign-in
Overview
What this template supports
A weekly pacing and budget review for a performance marketing agency and the client's budget approver. It shows pace against the approved weekday plan and spend against the monthly plan in chart blocks from the Dashboards app, explains a week outside the agreed band, compares platform conversions with verified orders, lists proposals as shares of plan and ends with a decision checklist for the approver. Spend is shown as a share of plan rather than as amounts, and pacing is not presented as a promise of results.
- Weekly pacing stats against the agreed band
- Pace-by-weekday and spend-share blocks from the Dashboards app
- Channel pacing table with status badges
- Risk callout with an owner for a week outside the band
- Search, social and measurement tabs
- Proposal table in shares of plan
- Approver decision checklist
- Internal-only measurement notes section
How to use this template
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Pull pace and orders
Take pace for each channel from platform reporting and orders from the order system; show Unavailable when a channel has not synced.
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Explain anything outside the band
Name the cause, owner and agreed adjustment for any week outside the band.
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Record the approver's decisions
List what stays, what changes and what waits, and remove the internal notes before sharing beyond the immediate team.
Frequently asked questions
What does Paid media weekly pacing and budget review help me do?
Check paid search and social pacing against the approved plan each week, explain any week outside the band and record budget decisions.
What is included in this template?
It includes Weekly pacing stats against the agreed band, Pace-by-weekday and spend-share blocks from the Dashboards app, Channel pacing table with status badges and Risk callout with an owner for a week outside the band.
Who is this template designed for?
It is designed for Marketing teams working in Agencies.
What should I review before using this template?
Take pace for each channel from platform reporting and orders from the order system; show Unavailable when a channel has not synced. Name the cause, owner and agreed adjustment for any week outside the band.
Should the client see the internal notes?
No. The measurement notes section is marked internal only; remove it before sharing the page with the client.
Can I add this template directly from the gallery?
The gallery provides previews and public links. Adding a copy directly to your workspace from the gallery is not available yet.