Crisis communications playbook
Set out who does what in the first hours of a client's service or reputational issue, from severity level to the approved public statement.
- Industry
- Agencies
- Team
- Client services, Marketing
- Use case
- Content and campaigns
- Tags
- Incident response
- Includes
- 1 app
Template preview
Included items
-
Dashboards
App · 2 embedded blocks (c-response-time, progress-activity) · Requires sign-in
Overview
What this template supports
An internal crisis communications playbook that a PR agency keeps with a client's communications leadership. It defines severity levels with a decision flowchart, the first-hour steps, named spokespeople, what never to do during an active crisis, a statement template, follow-up tasks, readiness checks and escalation contacts, with response-time and activity blocks from the Dashboards app. Statements carry only confirmed facts and no unverified restoration times.
- Severity matrix table
- Decision flowchart for classifying an issue
- First-hour step tracker
- Response-time and activity blocks from the Dashboards app
- Named spokespeople
- Statement template with fill-in fields
- Readiness checklist and escalation contacts
How to use this template
-
Adapt the severity levels
Match the levels, response times and activation authority to the client's organization.
-
Name the spokespeople
Confirm the approval owner and spokespeople before an issue happens; write Needs review if a role is open.
-
Review after every activation
Update the playbook after each real activation or drill and record the date.
Frequently asked questions
What does Crisis communications playbook help me do?
Set out who does what in the first hours of a client's service or reputational issue, from severity level to the approved public statement.
What is included in this template?
It includes Severity matrix table, Decision flowchart for classifying an issue, First-hour step tracker and Response-time and activity blocks from the Dashboards app.
Who is this template designed for?
It is designed for Client services and Marketing teams working in Agencies.
What should I review before using this template?
Match the levels, response times and activation authority to the client's organization. Confirm the approval owner and spokespeople before an issue happens; write Needs review if a role is open.
Is this playbook shared publicly?
No. It is marked internal and is written for the agency and the client's communications leadership.
Can I add this template directly from the gallery?
The gallery provides previews and public links. Adding a copy directly to your workspace from the gallery is not available yet.