Marketing Brief

Description

Marketing Brief Template

The Marketing Brief Template is a form the client fills in with their wishes about a marketing campaign. They describe their product, how they see the campaign visually and textually, the promotion tools they want to use, and the goals they hope to accomplish.

How to use:

• The project’s basics
  Offer to start filling out with project and company names, delivery date and work acceptance person.
• Client Background
  This includes a brief description of the client’s business: what it produces and how it has succeeded.
  There’s also a table containing links to the company’s website, accounts on social media and review sites, and other platforms that may be helpful.
  Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients’ lives.
• Project Overview
  Put all client wishes you can fulfill in this table.
  The customer should determine the priority of proposed options with additional comments, where necessary.
• Signals and Measures
  In the table pillars, ask the client to record the marketing campaign goals.
  The 1st row should include a sign that, in the client’s opinion, indicates goal progress.
  In the 2nd row, your client identifies the exact metrics to evaluate the work quality.
  The 3rd row should state why the client has formulated these goals for the campaign.
• Purpose of the Project
  The client indicates how this company should help and benefit their audience.
• Revenue Goal
  Ask the client to determine the profit increase they would like to achieve from the campaign.
• Target Audience
  Add characteristics to make your client identify their target audience for available work on the project.
• Competitors
  The client must compare their company’s features and services against their competitors.
• The data for composing a message
  For an effective campaign, the client needs to indicate the following:
  the key consumer benefits from their product;
  the main company’s slogans.
• Marketing Strategy
  Offer to the Market: the client describes the sales offer for the marketing campaign.
  Marketing Channels: make a list of all the distribution channels you can use (Facebook, billboards, etc.) and ask the client to mark those they like.
• Responsible Parties
  Before submitting a brief, mention the team members responsible for different work areas, including their contact email.
• Call to Action
  Establish a work plan: list tasks, set deadlines and identify responsible persons the client can contact at each stage.
• More
  Leave the client space for any questions and clarifications.