Marketing Brief Internal

Description

Marketing Brief Internal Template

The Market Brief Internal Template is a derivative of the Marketing Brief Template. The Internal Template includes all the client’s wishes from the brief. But here, you don’t worry about them seeing confidential internal processes. Comment on client information, set new tasks, and mark completed work.

How to use:

• The project’s basics
  Here you can find the client company and project names, delivery date, and work acceptance person.
• Client Background
  This includes a brief description of the client’s business: what it produces and how it has succeeded.
  There’s also a table containing links to the company’s website, accounts on social media and review sites, and other platforms that may be helpful.
  Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients’ lives.
• Project Overview
  Plan the outline of your team’s work.
  Milestones: break the project down into manageable tasks.
  Assignees: mention the person responsible for each milestone.
  Deadline: determine when the task should be completed.
  Status: ask colleagues to mark if their milestones are Not started, Pending or Finished.
• Signals and Measures
  In the table pillars, find the marketing campaign goals set by your client.
  The 1st line of each goal includes a sign that, in the client’s opinion, indicates progress toward achieving each goal.
  In the 2nd line, find the metrics you should use to evaluate the goals’ progress.
  The 3rd line explains why the client has formulated these goals for the campaign.
• Purpose of the Project
  Get the client’s perspective on how this company should help and benefit their audience.
• Revenue Goal
  Find out the profit increase your client would like to achieve from the campaign.
• Target Audience
  Here the client has identified their target audience based on your criteria.
• Competitors
  Compare the features and services the company provides against the client’s competitors.
• The data for composing a message
  For an effective campaign keep on hand:
  – the key consumer benefits from their product;
  – the main company’s slogans.
• Marketing Strategy
  Marketing Channels: make a list of all the distribution channels you can use (Facebook, billboards, etc.) and ask the client to mark those they like.
  Goals: for each objective, add a table with its description and expected key results; manage a progress bar to mark strides.
  Timeline: fill in the table listing all planned marketing initiatives, assign categories from premade or created by you, indicate the priority and time frame for implementation, and mention the colleague responsible.
• Responsible Parties
  Be sure to check in with the people the client can contact during the project.
• Call to Action
  Establish a work plan: list tasks, set deadlines and identify responsible persons you can contact at each stage.