Creative Brief

Description

Creative Brief Template

A Creative Brief Template is a questionnaire the design team sends to a client before starting their project. It collects information about the client’s company, their needs and wishes, the visual DNA of the brand, and more.

How to use:

• The project’s basics
  Offer to start filling out with project and company names, delivery date and work acceptance person.
• Client Background
  This includes a brief description of the client’s business: what it produces and how it has succeeded.
  There’s also a table containing links to the company’s website, accounts on social media and review sites, and other platforms that may be helpful.
  Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients’ lives.
• Project Overview
  Put all client wishes you can fulfill in this table.
  The customer should determine the priority of proposed options with additional comments, where necessary.
• Target Audience
  Add characteristics to make your client identify their target audience for available work on the project.
• Competitors
  The client should compare their company’s features and services against their competitors.
• The data for composing a message
  For an effective campaign, the client needs to indicate the following:
  the key consumer benefits from their product;
  the essence of the sales offer for design creatives;
  the main company’s slogans;
  the tone of voice of their business.
• Distribution
  Make a list of all the distribution channels you can make creatives for (Facebook, billboards, etc.) and ask the client to check those they will use.
• Mandatory inclusions
  Your client can add any items they want to see in the creatives: logo, corporate color, ready-made slogans, etc.
• Deliverables
  Your client should summarize all the creative formats expected from your team.
• Call to Action
  Establish a work plan: list tasks, set deadlines and identify responsible persons whom the client can contact at each stage.
• More
  Leave the client space for any questions and clarifications.